Imagining the Future of Food

We create conceptual food products that imagine what our grocery store shelves will look like in the face of massive food systems change. Inspired by the auto industry’s concept cars, our concept food products are tangible visions of what products we might see on shelves in the coming decades.

Our concept products are artifacts that amplify what we call "weak signals." Weak signals are nascent trends, technologies, and behaviors that are early-stage today, but could become mainstream in the future (a strong signal). These products envision what happens when the progressive, new ideas of today become mainstream, old ideas of tomorrow. 

Concept products are meant to inspire today's food industry into reexamining nascent trends and more aggressively pursuing ambitious ideas that are better for people, planet, and profit.  

We Develop Products for Today and Tomorrow

We also work with food companies to create innovative, real products for today, as well as ambitious concept products for the future.
Contact us to inquire about our food product innovation or concept product services.


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THE FUTURE OF FOOD IS NOW

projected Timeframe: 0-5 Years


Supporting Biodiversity

Fonitos    Fonitos are the crunchy puffs made from Ancient Grains that are fun for all and great for the planet!

Fonitos

Fonitos are the crunchy puffs made from Ancient Grains that are fun for all and great for the planet!


Banana B-Sides    Banana B-Sides is a banana-based frozen dessert made from 31 different cultivars of banana, which supports biodiversity for this fantastic fruit.

Banana B-Sides

Banana B-Sides is a banana-based frozen dessert made from 31 different cultivars of banana, which supports biodiversity for this fantastic fruit.

Discovery Box    Discovery Box is a monthly subscription box filled with foods from the Rediscovered initiative’s 25 crops list and more.

Discovery Box

Discovery Box is a monthly subscription box filled with foods from the Rediscovered initiative’s 25 crops list and more.

 
Farmstand    Farmstand Biodiverse Organics is the world leader in promoting a more biodiverse and delicious freezer section. Our flash frozen fruits and vegetables from around the world lock in these foods at their peak freshness to be enjoyed whenever the occasion strikes for you.

Farmstand

Farmstand Biodiverse Organics is the world leader in promoting a more biodiverse and delicious freezer section. Our flash frozen fruits and vegetables from around the world lock in these foods at their peak freshness to be enjoyed whenever the occasion strikes for you.

Young Organics     Unripe Jackfruit is a hidden treasure from Asia--but hopefully not for long--that’s been a go-to meat stand-in for vegetarians and even meat eaters looking for something healthier without compromising on taste.

Young Organics

Unripe Jackfruit is a hidden treasure from Asia--but hopefully not for long--that’s been a go-to meat stand-in for vegetarians and even meat eaters looking for something healthier without compromising on taste.

Kalo    A delicious crispy snack that supports biodiversity (it’s one of the Rediscovered 25) and is highly nutritious with a good dose of nutrients. Native to SE Asia & India, but popular in Hawaii, this hairy and rough looking cousin of the potato is a great alternative to highly processed potato chips.

Kalo

A delicious crispy snack that supports biodiversity (it’s one of the Rediscovered 25) and is highly nutritious with a good dose of nutrients. Native to SE Asia & India, but popular in Hawaii, this hairy and rough looking cousin of the potato is a great alternative to highly processed potato chips.

 
King Flour    King Flour has been milling high performance, delicious, and sustainable flours for over 25 years. Our mission is to harness the diverse bounty of what America has to offer and not just rely on just a couple kinds of mono cultured grains to fill our breadbaskets.

King Flour

King Flour has been milling high performance, delicious, and sustainable flours for over 25 years. Our mission is to harness the diverse bounty of what America has to offer and not just rely on just a couple kinds of mono cultured grains to fill our breadbaskets.

Savannah Mills    Savannah Mills brings you the best flour that Africa and Asia has to offer. Our line of flours from abroad are helping the world broaden its horizons and tap into the multitude of species and flavors of legumes, grasses, and grains that make for wonderful flours.

Savannah Mills

Savannah Mills brings you the best flour that Africa and Asia has to offer. Our line of flours from abroad are helping the world broaden its horizons and tap into the multitude of species and flavors of legumes, grasses, and grains that make for wonderful flours.

Twisted Pod    When you need to perform at your best, Twisted Pod Superfoods has got your back and your blender. A dose of our Moringa or Baobab powders, along with a healthy diet and exercise, will keep your body in tune and have you feeling great.

Twisted Pod

When you need to perform at your best, Twisted Pod Superfoods has got your back and your blender. A dose of our Moringa or Baobab powders, along with a healthy diet and exercise, will keep your body in tune and have you feeling great.

 
Kernza® Krunch    Kernza® Krunch is a deliciously sustainable and fun way to start your mornings. Fill your bowl with crispy flakes made from Kernza®, a long-rooted, perennial grain that helps preserve soil health by resisting drought and reducing erosion.

Kernza® Krunch

Kernza® Krunch is a deliciously sustainable and fun way to start your mornings. Fill your bowl with crispy flakes made from Kernza®, a long-rooted, perennial grain that helps preserve soil health by resisting drought and reducing erosion.

Delicious Diversity    Delicious Diversity takes you on a culinary adventure the whole family can enjoy -- without leaving the comfort of home. Our pre-portioned meal kits feature the freshest, seasonally-grown biodiverse foods that you know and love, as well as exciting international ingredients that you have yet to discover.

Delicious Diversity

Delicious Diversity takes you on a culinary adventure the whole family can enjoy -- without leaving the comfort of home. Our pre-portioned meal kits feature the freshest, seasonally-grown biodiverse foods that you know and love, as well as exciting international ingredients that you have yet to discover.

 
Crop Crisps    Crop Crisps are available in four annual varieties all from the same crop rotation -- hard red wheat, white winter wheat, lentil, and chickpea.

Crop Crisps

Crop Crisps are available in four annual varieties all from the same crop rotation -- hard red wheat, white winter wheat, lentil, and chickpea.

Three Sisters    Three Sisters harnesses the brilliant agricultural techniques of Native Americans to produce delicious, nutrient-rich food products. By growing the trifecta of corn, beans, and squash, we mimic the biodiversity found in natural ecosystems for naturally sustainable and resilient crops.

Three Sisters

Three Sisters harnesses the brilliant agricultural techniques of Native Americans to produce delicious, nutrient-rich food products. By growing the trifecta of corn, beans, and squash, we mimic the biodiversity found in natural ecosystems for naturally sustainable and resilient crops.

 

Food Conservation

Aqua Cull    Aqua Cull fish sticks help the environment and taste delicious! With each crunchy, satisfying bite, you’re getting nutritious seafood that helps our water ecosystems stay balanced and sustainable. Made with regionally-based, invasive fish varieties, our crispy baked sticks are perfect for quick dinners the whole family will love.

Aqua Cull

Aqua Cull fish sticks help the environment and taste delicious! With each crunchy, satisfying bite, you’re getting nutritious seafood that helps our water ecosystems stay balanced and sustainable. Made with regionally-based, invasive fish varieties, our crispy baked sticks are perfect for quick dinners the whole family will love.

Puree    At Puree, we understand that nothing should go to waste, which is why we’ve developed a healthy line of soups, broths, and juices that never take anything for granted, including taste.

Puree

At Puree, we understand that nothing should go to waste, which is why we’ve developed a healthy line of soups, broths, and juices that never take anything for granted, including taste.

 
Trim Snack    Trim Snack is a line of sweet and savory snack foods that are designed to satisfy. Made with nutritious fruit, vegetable, and meat trim, you’ll always have access to a bolt of flavor wherever you go.

Trim Snack

Trim Snack is a line of sweet and savory snack foods that are designed to satisfy. Made with nutritious fruit, vegetable, and meat trim, you’ll always have access to a bolt of flavor wherever you go.

Offal Good    Offal Good brings delicious, nutritious, and affordable meals to your table with complete convenience. Our line of premium organ meats honor the whole animal with zero waste and are pre-cut and pre-seasoned so they’re ready-to-cook when you are.

Offal Good

Offal Good brings delicious, nutritious, and affordable meals to your table with complete convenience. Our line of premium organ meats honor the whole animal with zero waste and are pre-cut and pre-seasoned so they’re ready-to-cook when you are.

Wholly Cow    Wholly Cow takes whole animal utilization seriously. Our bento box-like packages contain several different cuts of meat from the animal, packed in proportion to how much of each cut is available on the cow.

Wholly Cow

Wholly Cow takes whole animal utilization seriously. Our bento box-like packages contain several different cuts of meat from the animal, packed in proportion to how much of each cut is available on the cow.

 

Plant Based Foods

Alga Marina    Alga Marina is seaweed pasta at its finest -- and it’s good for our planet, too. We take holistically farmed seaweed and transform it into the traditional pasta shapes your family knows and loves. Our pasta’s firm, snappy texture is what sets it apart from conventional wheat-based pasta, and its mild, sea-kissed taste offers a blank canvas for any sauce or flavor.

Alga Marina

Alga Marina is seaweed pasta at its finest -- and it’s good for our planet, too. We take holistically farmed seaweed and transform it into the traditional pasta shapes your family knows and loves. Our pasta’s firm, snappy texture is what sets it apart from conventional wheat-based pasta, and its mild, sea-kissed taste offers a blank canvas for any sauce or flavor.

Plant Plate    Plant Plate is the heartiest, most convenient way to fill up after a long day. No appetite is any match for what Plant Plate has to offer. Packed with 30g of plant based protein, Plant Plate never lets you down and always leaves you satisfied.

Plant Plate

Plant Plate is the heartiest, most convenient way to fill up after a long day. No appetite is any match for what Plant Plate has to offer. Packed with 30g of plant based protein, Plant Plate never lets you down and always leaves you satisfied.

 

Cannabis Cuisine

Micro Green    Micro Green brings recreational Marijuana to the dining table in an elegant, refined way. Each bottle of Micro Green THC infused olive oil spray is designed to deliver a precise dose of relaxation to whatever food you wish.

Micro Green

Micro Green brings recreational Marijuana to the dining table in an elegant, refined way. Each bottle of Micro Green THC infused olive oil spray is designed to deliver a precise dose of relaxation to whatever food you wish.

Blockchain for Food

Block Bird's    Block Bird’s is the first, fully transparent supply chain line of chicken products verified by Blockchain technology. All chicken is sourced from a multitude of small farms in the American midwest, where the entire journey of the chicken, from egg to grocery store, is recorded and plainly visible on the front of the package.

Block Bird's

Block Bird’s is the first, fully transparent supply chain line of chicken products verified by Blockchain technology. All chicken is sourced from a multitude of small farms in the American midwest, where the entire journey of the chicken, from egg to grocery store, is recorded and plainly visible on the front of the package.

 

Home Food Production

Mini Mill    Fresh flour is better flour. With Mini Mill, you have access to a multitude of fresh, whole grains that you grind into flour at the push of a button, all in one compact kitchen appliance. Once you taste the fresh flour difference, you’ll never go back.

Mini Mill

Fresh flour is better flour. With Mini Mill, you have access to a multitude of fresh, whole grains that you grind into flour at the push of a button, all in one compact kitchen appliance. Once you taste the fresh flour difference, you’ll never go back.

NanoBrew    Nanobrew is your key to a truly distinctive beer. Our home brewing kits use the wild, airborne yeast around you to brew beer that reflects your terroir. That means your beer will taste totally different than your friend who lives across town.

NanoBrew

Nanobrew is your key to a truly distinctive beer. Our home brewing kits use the wild, airborne yeast around you to brew beer that reflects your terroir. That means your beer will taste totally different than your friend who lives across town.

 

Engineered Food

Potato CRISPRs    Potato Crisprs are made from the Perfect Potato, gene edited with Crispr technology to give you everything you ever wanted in a salty snack, without any of the stuff you don’t.

Potato CRISPRs

Potato Crisprs are made from the Perfect Potato, gene edited with Crispr technology to give you everything you ever wanted in a salty snack, without any of the stuff you don’t.

 

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NEXT GENERATION FOODS

projected TIMEFRAME: 6-10 Years


Cellular Agriculture

Faux Fin    Faux Fin, Shark Fin Soup is a premium, indulgent soup for Asian food lovers looking to celebrate a special occasion at home, or simply make an everyday meal just a little more special. Our main ingredient, shark fin, has been cultured in a bioreactor with an algae based nutrient medium.

Faux Fin

Faux Fin, Shark Fin Soup is a premium, indulgent soup for Asian food lovers looking to celebrate a special occasion at home, or simply make an everyday meal just a little more special. Our main ingredient, shark fin, has been cultured in a bioreactor with an algae based nutrient medium.

Heritage Culture    Heritage Culture offers delicious, luxury protein at everyday prices. Compared to raising traditional meat, our advancements in cellular agriculture allow us to produce premium cuts of Kobe and Wagyu Beef, Slate Turkey, and the like using minimal resources and energy.

Heritage Culture

Heritage Culture offers delicious, luxury protein at everyday prices. Compared to raising traditional meat, our advancements in cellular agriculture allow us to produce premium cuts of Kobe and Wagyu Beef, Slate Turkey, and the like using minimal resources and energy.

 
Cellular Seasonings    Cellular Seasonings Meat Salts are a delicious, convenient way to add a dash of real meat and seasoning to any dish. Our meat salts come in three flavors: chicken, beef, and pork, which are all made from 100% USDA Cellular cultured meat, NOT artificial meat flavoring.

Cellular Seasonings

Cellular Seasonings Meat Salts are a delicious, convenient way to add a dash of real meat and seasoning to any dish. Our meat salts come in three flavors: chicken, beef, and pork, which are all made from 100% USDA Cellular cultured meat, NOT artificial meat flavoring.

Jia Rou Canting: #1 Chinese Cultured Meat Restaurant    Since the year 2038, Jia Rou Canting (Chinese for “Synthetic Meat Restaurant”) has been culturing its own meat on a weekly basis so we have the freshest, most delicious protein for our menu.

Jia Rou Canting: #1 Chinese Cultured Meat Restaurant

Since the year 2038, Jia Rou Canting (Chinese for “Synthetic Meat Restaurant”) has been culturing its own meat on a weekly basis so we have the freshest, most delicious protein for our menu.

Protein One    Protein One is the only meat-based protein snack you’ll ever need. Customized to your individual requirements, our premium jerkys offer unsurpassed nutrition and taste in a convenient, on-the-go package.

Protein One

Protein One is the only meat-based protein snack you’ll ever need. Customized to your individual requirements, our premium jerkys offer unsurpassed nutrition and taste in a convenient, on-the-go package.

 

Home Agriculture

NanoFarm    With NanoFarm, fresh fruit and vegetables are always at your fingertips. Our miniature, kitchen countertop farming containers allow you to aeroponically grow your own produce at a rapid pace so that you’re never without today’s most popular farm-fresh items.

NanoFarm

With NanoFarm, fresh fruit and vegetables are always at your fingertips. Our miniature, kitchen countertop farming containers allow you to aeroponically grow your own produce at a rapid pace so that you’re never without today’s most popular farm-fresh items.

Sustainable Packaging

AquaPur w/Ghost Plastic    AquaPur is fresh drinking water from nature’s purest sources. Proudly bottled in casein-based Ghost Plastic, you can hydrate with its fresh taste and confidently return the convenient package back to the earth, knowing that it will biodegrade in just four weeks.

AquaPur w/Ghost Plastic

AquaPur is fresh drinking water from nature’s purest sources. Proudly bottled in casein-based Ghost Plastic, you can hydrate with its fresh taste and confidently return the convenient package back to the earth, knowing that it will biodegrade in just four weeks.

 

Indoor Farming

Modern Produce    With Modern Produce, you’re always getting the cream of the crop. Our nearby aeroponic facility contains hundreds of produce varieties, giving you access to family-size quantities of fruits, vegetables, and herbs.

Modern Produce

With Modern Produce, you’re always getting the cream of the crop. Our nearby aeroponic facility contains hundreds of produce varieties, giving you access to family-size quantities of fruits, vegetables, and herbs.

Plant Based Meats

The Improbable Rib Roast    The Improbable Rib Roast looks, cooks, and tastes like beef, any way you slice it. We’ve perfected the texture of this plant-based “meat” to bring you an entree that’s worthy of any occasion.

The Improbable Rib Roast

The Improbable Rib Roast looks, cooks, and tastes like beef, any way you slice it. We’ve perfected the texture of this plant-based “meat” to bring you an entree that’s worthy of any occasion.


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THE NEXT FOOD FRONTIER

projected TIMEFRAME: 11-25 years


Personalized Food

AnalyzeMe    Knowledge is power and now with AnalyzeMe, you have full reign. With this small pill, you can can accurately measure what’s going on inside your microbiome, the control center of your overall health.

AnalyzeMe

Knowledge is power and now with AnalyzeMe, you have full reign. With this small pill, you can can accurately measure what’s going on inside your microbiome, the control center of your overall health.

Custom Culture    Custom Culture is a line of synthesized yogurts, tailor-made just for you. Not only are they creamy and delicious, they’re specifically customized to work with your unique microbiome to provide a wide spectrum of health benefits.

Custom Culture

Custom Culture is a line of synthesized yogurts, tailor-made just for you. Not only are they creamy and delicious, they’re specifically customized to work with your unique microbiome to provide a wide spectrum of health benefits.

 
Sensum    One of the most difficult parts of maintaining your Food ID, personalized nutrition profile, is tracking the food that you eat on a daily basis. Enter Sensum: the first premium dinnerware platform with built in visual capture and near infrared (NIR) mass spectrometer sensors that scan, analyze and record the food that hits your plate, fork, and mouth.

Sensum

One of the most difficult parts of maintaining your Food ID, personalized nutrition profile, is tracking the food that you eat on a daily basis. Enter Sensum: the first premium dinnerware platform with built in visual capture and near infrared (NIR) mass spectrometer sensors that scan, analyze and record the food that hits your plate, fork, and mouth.

Precision Bar    Precision Bar is packed with all-natural energy, targeted to your performance goals -- no one else’s. Made with whole food ingredients, our bars hit you with exactly what you need in a convenient on-the-go package.

Precision Bar

Precision Bar is packed with all-natural energy, targeted to your performance goals -- no one else’s. Made with whole food ingredients, our bars hit you with exactly what you need in a convenient on-the-go package.

 

3D Food Printing / Food On-Demand

Refuel    When it comes to printing food at home, you’re in control, and with Refuel, you’ll never have to compromise again. Refuel cartridges work in tandem with your 3D printer and Food ID profile to bring you precise consumables that meet your dietary needs.

Refuel

When it comes to printing food at home, you’re in control, and with Refuel, you’ll never have to compromise again. Refuel cartridges work in tandem with your 3D printer and Food ID profile to bring you precise consumables that meet your dietary needs.

Digital Degustation    Digital Degustation brings fine dining into your home. The complex flavor profiles and delicate balance of ingredients you love are no longer confined to a restaurant experience. You can recreate them at your own dining table with the touch of a button.

Digital Degustation

Digital Degustation brings fine dining into your home. The complex flavor profiles and delicate balance of ingredients you love are no longer confined to a restaurant experience. You can recreate them at your own dining table with the touch of a button.

Tasting Box    Tasting Box is a lavish dining event that fits in your pantry. Each small box holds a 17-course meal that’s freeze-dried and vacuum packed, waiting to be enjoyed with zero hassle. Simply rehydrate each course with boiling water, plate, and eat. It’s that easy.

Tasting Box

Tasting Box is a lavish dining event that fits in your pantry. Each small box holds a 17-course meal that’s freeze-dried and vacuum packed, waiting to be enjoyed with zero hassle. Simply rehydrate each course with boiling water, plate, and eat. It’s that easy.