Block Bird's

The World’s Most Transparent Chicken.

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$10.99

Block Bird’s is the first, fully transparent supply chain line of chicken products verified by Blockchain technology. All chicken is sourced from a multitude of small farms in the American midwest, where the entire journey of the chicken, from egg to grocery store, is recorded and plainly visible on the front of the package. Block Bird’s uses state of the art interactive e-ink packaging to show the entire chain of custody, all feed and inputs, as well as the health and handling history of the chicken you’re about to eat. With Block Bird’s, you can be absolutely sure that you’re getting the finest, most well raised chickens on the planet. That’s the power of the Blockchain to create the World’s Most Transparent Chicken.

About BLOCK BIRD'S

People who buy Block Bird’s have access to the entire life story of the chicken that they’re about to eat. This level of transparency is a check to ensure that the animals are raised according to the highest standards possible, as there’s nothing to hide from the end user.

With wide scale adoption of blockchain technology and IOT sensors on farms, tracing where our food comes from has never been more of a streamlined, honest, and eye-opening process. Attempting to track the entire journey of a food as it goes from farm to fork is a daunting task. 

As of 2017, much of the farming / supply chain system relies on paper record keeping which is prone to inaccuracies and doesn’t enable easy data processing once the records are created. For areas of the supply chain where digital systems are keeping tabs on how food moves, systems are typically closed off and data is not shared throughout the entire chain. The lack of a central methodology to record, authenticate, and share data across the chain makes traceability extremely difficult.

The blockchain records all data about a food’s journey in a central ledger that is nearly impossible to falsify or hack. Not only is there a much higher level of security to protect the validity of the data being tracked, the blockchain serves as a universal language that can seamlessly interface with the myriad stakeholders who touch a food as it is grown, processed, and distributed. 

On the front of pack, the story of the chicken’s entire lifespan is told from birth, to slaughter, to delivery to the grocery store. The chicken package label is made of a flexible e-ink touchscreen that the customer can navigate on pack data with their fingers. Chicken containers are disposable, but the flexible touchscreen is returned to the grocery store (similar to bottle return) for a deposit refund. 

Rest assured, every chicken eater with a need to know where their food is coming from and how it was raised, now has ironclad assurances that the food data they’re looking at is an honest reflection of the truth. 

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Concept Inspired By...

Block Bird's was inspired by the following movements, technologies, and trends in food today.

  • Blockchain for Food: Attempting to track the entire journey of a food as it goes from farm to fork is a daunting task. As of 2017, much of the farming / supply chain system relies on paper record keeping which is prone to inaccuracies and doesn’t enable easy data processing once the records are created. For areas of the supply chain where digital systems are keeping tabs on how food moves, systems are typically closed off and data is not shared throughout the entire chain. The lack of a central methodology to record, authenticate, and share data across the chain makes traceability extremely difficult. The blockchain records all data about a food’s journey in a central ledger that is nearly impossible to falsify or hack. Not only is there a much higher level of security to protect the validity of the data being tracked, the blockchain serves as a universal language that can seamlessly interface with the myriad stakeholders who touch a food as it is grown, processed, and distributed.