The Improbable Rib Roast
A cut above the rest.
The Improbable Rib Roast looks, cooks, and tastes like beef, any way you slice it. We’ve perfected the texture of this plant-based “meat” to bring you an entree that’s worthy of any occasion. With the same juicy deliciousness of a prime bone-in cut, The Improbable Rib Roast is a healthier option to animal protein (conventional or cultured), and it’s packed with vitamins, minerals, antioxidants, and omegas. It’s ready to cook, and since it’s entirely plant-based, one roast uses minimal natural resources and is 100% free of hormones, antibiotics, and artificial ingredients. Meat has met its match.
About THE IMPROBABLE RIB ROAST
The search for hearty, plant-based meat is over. Whether you’re looking for a delicious family meal or hosting a holiday dinner, The Improbable Rib Roast looks and tastes just like beef, and is ready to cook when you are. This juicy vegetable-based roast boasts the same satisfying texture as its animal-based version and is packed with vitamins, minerals, antioxidants, and omegas.
In the last 25 years, we’ve perfected our technology to make a plant-based meat that has the same structure and shape of a prime rib roast, complete with bones, layers of fat, and a satisfying, meaty texture. Our juicy roast is made from simple, all-natural ingredients, and slices and serves just like the real thing.
Nutritionally, The Improbable Rib Roast can’t be beat. It uses less land and water and produces fewer greenhouse gas emissions than conventional or cultured protein. Finally, a savory roast that’s 100% free of hormones, antibiotics, and artificial ingredients. The Improbably Roast -- A cut above the rest.
Concept Inspired By...
The Improbable Rib Roast was inspired by the following movements, technologies, and trends in food today.
- Plant Based Proteins: Proteins made to emulate or replace conventional animal products with entirely plant based ingredients. Ranging from plant based dairy to meat substitutes, plant based proteins aim to fulfill eaters’ protein needs without the need for animal products.