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How We Help You Innovate Better Today,
By Thinking More Ambitiously About Tomorrow

Concept Products

Product Innovation

We help food CPG companies develop progressive, new, innovative food and beverages that are better for people, planet, and profit. Our innovation process is rooted in strong consumer and market insights, creative and strategic ideation, and rapid food and brand development. We work with the most open-ended growth and innovation challenges and deliver a unique, consumer-validated, scalable new product or service.    Contact Us to Learn About Our Innovation Capabilities

We help food CPG companies develop progressive, new, innovative food and beverages that are better for people, planet, and profit. Our innovation process is rooted in strong consumer and market insights, creative and strategic ideation, and rapid food and brand development. We work with the most open-ended growth and innovation challenges and deliver a unique, consumer-validated, scalable new product or service.

Contact Us to Learn About Our Innovation Capabilities

We create conceptual food products that imagine what our grocery store shelves will look like in the face of massive food systems change. Inspired by the auto industry’s concept cars, our concept food products are tangible visions of what products we might see on shelves in the coming decades.    Explore Our Concept Products

We create conceptual food products that imagine what our grocery store shelves will look like in the face of massive food systems change. Inspired by the auto industry’s concept cars, our concept food products are tangible visions of what products we might see on shelves in the coming decades.

Explore Our Concept Products

Speaking

Our founder Mike Lee, speaks worldwide on future food trends at conferences and events pertaining to the future of food and innovation. Keynote topics include: The Future of Food, New approaches to innovation in food, How consumer behavior is driving the food industry, and more.  Recent Talks: -  PSFK Innovation Conference  -  Food Forward     Inquire About a Speaking Engagement

Our founder Mike Lee, speaks worldwide on future food trends at conferences and events pertaining to the future of food and innovation. Keynote topics include: The Future of Food, New approaches to innovation in food, How consumer behavior is driving the food industry, and more.

Recent Talks:
- PSFK Innovation Conference
- Food Forward

Inquire About a Speaking Engagement

Experiences

We create futurist pop-ups and dining experiences that bring the future of food to life. Our experiences use food and technology to tell stories about where we’ve been and where we’re going in the world of food.    Explore Our Experiences

We create futurist pop-ups and dining experiences that bring the future of food to life. Our experiences use food and technology to tell stories about where we’ve been and where we’re going in the world of food.

Explore Our Experiences

Workshops

The pace of change in food is accelerating and keeping up can be daunting. We create educational food, culinary, and innovation days / workshops that help companies better forecast and prepare for a dynamic, changing food environment.    Inquire About a Workshop

The pace of change in food is accelerating and keeping up can be daunting. We create educational food, culinary, and innovation days / workshops that help companies better forecast and prepare for a dynamic, changing food environment.

Inquire About a Workshop


Why We Do What We Do

Our Inspiration : like concept cars did for the auto industry, we aim to envision the future of food through our concept food products, experiences, and workshops.

Our Inspiration: like concept cars did for the auto industry, we aim to envision the future of food through our concept food products, experiences, and workshops.

It’s difficult to think about massive disruptions in an industry when you’re focused on simply getting through the end of the month, quarter, or year. We understand this. But we firmly believe it’s necessary to look up from what we’re doing and consider what the world could hold deeper into the future. By doing this, we can not only be prepared for market disruptions, but we can proactively build the future we’d like to see.

Producing food is incredibly difficult on any scale, and as a result, the food industry can’t always afford to look too far into the future for inspiration.

But look at the role of concept cars in the auto industry, for example. It’s an industry that’s institutionalized the idea of building glimpses of the future on a regular basis. Free from the constraints of full-scale production, concept cars are able to show a more ambitious version of the future than any of the current cars can.

We’re deeply inspired by the idea of a concept car and its ability to keep an industry fresh and forward thinking. This is what we do with our concept food products and we use them to inspire change within the food industry.