Wholly Cow

Good enough to eat, entirely.


Wholly Cow takes whole animal utilization seriously. Our bento box-like packages contain several different cuts of meat from the animal, packed in proportion to how much of each cut is available on the cow. Each animal produces 100 meat packs -- which include chuck roast, round roast, rib/loin steak, ground beef, and other delicious cuts -- so you’re getting a perfect 1% of the whole. This helps ensure that the whole animal is used and less goes to waste. 


Our meats are raised with the highest standards possible. The animals are free-roaming and consume a vegetarian diet that’s free of hormones and antibiotics. While we do this to promote best breeding practices and environmental sustainability, our methods also guarantee our meats have the best flavor and nutrition.
Wholly Cow animals are so good you'll want to eat every last bit of them. Our pre-packaged meats offer perfectly portioned selections from our cows, including chuck roast, round roast, rib/loin steak, ground beef, and other delicious cuts. Each of our sustainable bento box-like packs include a healthy variety of nutritious cuts, which represent the same proportion of meat that exists on the whole cow. 
With Wholly Cow, you’re connected to better flavor and sustainability. By buying 1% of the animal, you’re getting a little bit of the very best and sharing in the social, eco-conscious evolution of eating, which benefits both our farmers and the community at large. Also, since each pack provides a variety of cuts, you’re able to let your creativity shine and explore new ways to enjoy premium meats. Wholly Cow -- Good enough to eat, entirely.


Concept Inspired By...

Wholly Cow was inspired by the following movements, technologies, and trends in food today.

  • Single animal eating: Unlike other types of food product production where the goal is to assemble something, the goal of butchery is to disassemble something. It’s a totally opposite value proposition. Most commonly, meat is disassembled from a carcass and sold off by its component parts. Not all cuts are equally desired, so you always end up with parts that are wasted or sold at an inferior price. Complexity and inefficiency can rise up in the supply chain as a result of shattering the whole animal product into very different pieces. Buying whole animals streamlines the supply chain and gives farmers a stronger reassurance that they can sell entire carcasses, instead of finding separate buyers for each of the parts. This reassurance stabilizes the farmer’s revenue streams and enables them to grow more consistently.

    • Sample Organizations: Fleisher’s Craft Butchery, the Meat Hook

    • Read More: Edible (http://bit.ly/2r4BhQw)