Since 1974, the average number of items in a grocery store has increased from 9,000 to almost 44,000 today1. However, 75 percent of the world’s food is currently generated from only 12 plants & 5 animal species2. So while the product range has grown wider, the range of crops grown to produce those products has become more narrow over the last 40+ years. This is a food system dominated by monoculture.
Knowing how to find and amplify Weak Signals prepare your organization to move with the changing tides—or even shape them—instead of just trying to stay afloat in the midst of them. In fact, Weak Signals are even more important for larger organizations to pay attention to, as they will need more time to steer the ship in the face of upcoming opportunity or danger. Weak Signals are glimpses into the future and when properly examined, can help your company avoid “Blockbuster Moments” and actually thrive in a rapidly changing environment.