This stuff is always about the bonus cycle. Look, we got a sales bump in our long term slide. From launch you have less than 3 years to find your next role, then you're all good. Next person deals with the mess and then takes out the maltodextrin, rinse, repeat until its a shell of itself and you call in the consultants.
Well said — this is incremental innovation at best: PeosiCo removes a few dyes and calls it revolutionary, while still relying on commodity corn from depleted, chemical-drenched soils that keep family farmers broke.
Stripping Red 40 doesn’t make a Dorito regenerative. Imagine one made from nixtamalized heirloom corn grown in living soil by profitable, independent farmers — that’s worth celebrating.
Real health (and real MAHA) isn’t slightly-less-bad junk food from the same conglomerates. It’s a food system built on regenerative agriculture that delivers nutrient-dense crops AND lucrative margins for farmers.
Without prosperous farmers and healthy soil, we get pale imitations of progress. Fix the system first — then even our Doritos will taste like victory.
This stuff is always about the bonus cycle. Look, we got a sales bump in our long term slide. From launch you have less than 3 years to find your next role, then you're all good. Next person deals with the mess and then takes out the maltodextrin, rinse, repeat until its a shell of itself and you call in the consultants.
You hit the nail on the head. Bingo.
Great summary.
The target audience has been my question too! Great read
Well said — this is incremental innovation at best: PeosiCo removes a few dyes and calls it revolutionary, while still relying on commodity corn from depleted, chemical-drenched soils that keep family farmers broke.
Stripping Red 40 doesn’t make a Dorito regenerative. Imagine one made from nixtamalized heirloom corn grown in living soil by profitable, independent farmers — that’s worth celebrating.
Real health (and real MAHA) isn’t slightly-less-bad junk food from the same conglomerates. It’s a food system built on regenerative agriculture that delivers nutrient-dense crops AND lucrative margins for farmers.
Without prosperous farmers and healthy soil, we get pale imitations of progress. Fix the system first — then even our Doritos will taste like victory.
https://lifeseedsnutrition.com/2014/06/22/nutritionjunkfoodmarketing/
Hi Mike. I really appreciated your article. I took a similar look at Doritos a few years ago.