Why attention became food's scarcest ingredient
Great post. I would add that 'attention' is why we also see Big Food launching Post Malone Oreos and other cross-industry collabs. So they're *buying* startups and *renting* non-food brands to access attention/trust.
Great post. I would add that 'attention' is why we also see Big Food launching Post Malone Oreos and other cross-industry collabs. So they're *buying* startups and *renting* non-food brands to access attention/trust.